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Shopify website design + development + ecommerce SEO

Build an online store
designed to sell.

Your online store should do more than showcase products. It should convert visitors into customers.

As a Shopify Website Design Company, Underdog Solutions creates custom Shopify stores designed to increase sales, improve user experience, and support long-term ecommerce growth. Every Shopify website includes basic on-page SEO and selling platform integrations, helping businesses create a professional online presence built for visibility, trust, and conversions.

Start my Shopify project
Book a strategy call
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Choose your next step

Three ways to move forward.

01 / Plan

Book a strategy session

Bring the goal and leave with a practical recommendation.
02 / Start

Book this service

Tell us the service, scope, and timing you are considering.
03 / Talk

Schedule a team call

Choose a time and talk through the questions with the team.
3 ways to start
1 clear next move
0 pressure
Service-specific scope
Real team conversation
3 ways to start
1 clear next move
0 pressure
Service-specific scope
Real team conversation

Shopify website design services built for ecommerce growth ↓

Custom Shopify Design
Product Setup
On-Page SEO
Selling Platform Integration
Conversion Optimization
Mobile Optimization
Store Management Training
Ecommerce Growth Strategy
The problem

Great products can’t sell
on a poor store.

Many ecommerce businesses struggle because their online store creates friction during the buying process.

Slow websites, poor navigation, weak product pages, and outdated designs can reduce trust and drive potential customers away.

A professionally designed Shopify store helps create a better shopping experience while supporting visibility, conversions, and long-term growth.

What we help you solve
01

Low conversion rates.

Poor store design can cause customers to leave without making a purchase.

02

Lost revenue.

Every abandoned cart represents potential revenue left behind.

03

Weak search visibility.

Without SEO foundations, customers may never discover your products.

Start my Shopify project
Is this for your business?

Built for brands
ready to sell online.

Especially product-based businesses that depend on online orders, repeat customers and a smooth checkout. The store follows how your customers shop.

Make products easy to browse and buy.

Collection pages, size and fit information and a checkout that works on mobile.

Discuss your business

Build trust before the first order.

Clear product details, reviews and product pages ready for repeat purchases.

Discuss your business

Show products the way customers use them.

Lifestyle imagery, organized collections and cross-sells that grow order value.

Discuss your business

Turn first orders into repeat customers.

Product storytelling, clear shipping information and reorder-friendly store paths.

Discuss your business

Simplify larger and repeat orders.

Organized catalogs, product specifications and clear quote or bulk order routes.

Discuss your business

Bring your in-store products online.

Product setup, payments, shipping and integrations planned around your existing store.

Discuss your business

A good fit if you have products ready to sell and can support content and product approvals. If you need traffic from day one, we can also discuss PPC alongside your launch.

What we do

Shopify stores designed
to sell more products.

Successful ecommerce websites require more than attractive design. We build Shopify stores optimized for customer experience, product discovery, conversions, and future growth.

Custom Shopify design

Tailored storefronts built around your brand and products. Layout, navigation, and product presentation are shaped around the way your customers actually shop.

  • Brand-led layouts
  • Custom storefront
  • Product presentation

Product setup

Professional setup and optimization of your product catalog, including titles, descriptions, imagery, variants, and collections.

  • Product catalog
  • Variants & options
  • Collections

On-page SEO

Basic SEO optimization included with every store. Product and collection pages get the metadata, headings, and structure that search engines need to understand what you sell.

  • Metadata & headings
  • Product page SEO
  • Site structure

Selling platform integrations

Connect payment processors, shipping solutions, and selling tools so orders, fulfilment, and reporting work together from the day you launch.

  • Payments & checkout
  • Shipping solutions
  • Ecommerce tools

Mobile optimization

Deliver seamless shopping experiences across all devices, with fast, thumb-friendly browsing and checkout for customers buying on their phones.

  • Mobile-first design
  • Fast load times
  • Easy checkout

Conversion optimization

Strategic layouts designed to increase purchases and reduce friction across product pages, cart, and checkout.

  • Product page layouts
  • Cart & checkout
  • Reduced friction
Built around your products and your market.

Your page count, product setup, and integrations depend on your catalog and selected package. We’ll explain what comes first and why.

Ecommerce visibility starts with search

SEO-friendly product pages

Product and collection pages structured so search engines can understand what you sell.

Metadata · Headings · Structure

Mobile-first shopping

A fast, simple buying experience for the customers browsing and checking out on their phones.

Speed · Navigation · Checkout

Built for future growth

A store that can take on more products, more traffic, and more selling channels as you scale.

Catalog · Traffic · Channels
One foundation: a store built to be found and to sell.
The Underdog advantage

We turn consistency
into competitive advantage.

Most Shopify stores are built to display products. We build Shopify stores designed to sell them.

Our Shopify Website Design Services combine strategic design, conversion optimization, ecommerce best practices, and SEO foundations to help businesses increase sales and create better shopping experiences.

Conversion-focused design, SEO-ready ecommerce stores, mobile shopping optimization, and customized growth plans work together rather than in isolation.

See what’s included in every store
Proof, not promises

Sales growth our clients
actually celebrate.

A successful Shopify store should generate sales, improve customer experience, and support business growth. Our stores are built with those outcomes in mind.

  • NC Travel Maniacs website shown on a laptop and phone
    01 CEO Hair Care eCommerce

    A beautiful ecommerce build
    with significant traffic increase

    The brief

    CEO Hair Care came to Underdog Solutions to rebuild their Shopify site for B2C and B2B relations. We surpassed expectations and helped CEO Hair Care launch in less than 30 days!

    What we delivered

    • Shopify
    • Product SEO
    • On-Page SEO
    • ROI Goal Achieved
    View live site
What progress looks like

Measure what matters
to your store.

Revenue growth

Total sales and revenue generated through your Shopify store.

Conversion rate

The share of visitors who move from browsing to buying.

Product views & order value

Product discovery and average order value, where tracking is configured.

How it works

Proven path from
products to purchases.

Our Shopify design process helps businesses launch stores that support visibility, conversions, and ecommerce growth.

01

Plan

Define goals, products, and customer experience. We review your catalog, your market, and what your customers need to know before they buy.

Goals · Products · Customer experience
02

Design

Create a custom Shopify storefront built around your brand, your products, and the way your customers shop.

Storefront design · Brand · Layouts
03

Build

Configure products, integrations, and optimization. Payments, shipping, mobile experience, and on-page SEO are set up and tested before launch.

Products · Integrations · Optimization
04

Grow

Go live and begin selling. From there we review store performance and refine the experience as your catalog and priorities change.

Launch · Selling · Ongoing refinement

A clear plan. A strong store. A faster path to sales.

Your first 30 days follow a set schedule: store planning and product review (days 1–7), store design and approval (days 8–14), product setup and integrations (days 15–21), then testing and launch preparation (days 22–30).

No long-term contracts required. By the end of your first 30 days you’ll have a store built to sell, a clear growth strategy, and a team working to help you attract customers and outperform competitors online.

Your first 30 days

You’ve said yes.
Here’s what happens next.

A practical onboarding roadmap, from the first conversation to a launch-ready store.

Days 01–07

Plan & review products

Review your catalog, market, goals and customer experience. Agree on store structure, collections and priorities.

You leave with a store plan and a product checklist.

Days 08–14

Design & approve

Create a custom storefront design built around your brand and products, with clear approval points.

You can see how the store will look before it is built.

Days 15–21

Set up products & integrations

Configure products, collections, payments, shipping and the selling platform integrations agreed in your scope.

You know what is being set up and what product details we need.

Days 22–30

Test & prepare for launch

Test checkout, payments, mobile layouts and on-page SEO, then prepare the store for launch.

You receive a launch-ready store and a clear go-live plan.

To get moving: bring your product data, images, brand assets, Shopify access and one point of contact for approvals.

Timing starts after kickoff and receipt of the product data we need. Larger catalogs and revisions can extend the schedule.

Why Underdog

Big agency quality.
Underdog determination.

You don’t need a massive ecommerce agency to build a powerful online store.

You need a team focused on helping you grow revenue and improve customer experiences. We build stores to sell, design them for growth, and stay accountable for the results.

  • Built to sell
  • Designed for growth
  • Real people. Real partnership.
  • Focused on results.
Meet the Underdog team
“
The company was amazing and did a great job!! Very responsive and made my site everything I wanted and more. I will use them on my next site for sure.

Crystal Kenyatta
Underdog Solutions client

Client love

Don’t take our
word for it.

Our clients trust Underdog Solutions to create Shopify stores that improve visibility, increase sales opportunities, and support ecommerce growth.

Plans & pricing

Choose your
Shopify store.
Start selling smarter.

Professional Shopify website design packages built to help businesses launch, grow, and scale ecommerce operations. Each package is a one-time development investment and includes initial on-page SEO and selling platform integrations.

For new businesses

Starter Shopify Store

A conversion-focused storefront for small businesses launching their ecommerce presence.

$4,500
One-time investment · Shopify fees billed separately
  • Up to 25 pages
  • Setup of 3–7 products, including variants
  • Brand-aligned Shopify theme customization
  • Payment, shipping and checkout setup
  • Foundational on-page SEO
  • Google Analytics 4 and Search Console
  • Two revision rounds
  • Delivery in 30 business days
Sign up now
For growing businesses

Growth Shopify Store

For growing businesses expanding their catalog, search visibility and customer acquisition.

$5,750
One-time investment · Shopify fees billed separately
  • Everything in Starter
  • Up to 50 pages
  • Setup of up to 15 products
  • Advanced Shopify theme customization
  • Upsells, cross-sells and abandoned-checkout recovery
  • Email marketing and CRM integration
  • Growth on-page SEO and conversion tracking
  • Three revision rounds
  • Delivery in 45 business days
Sign up now
For market leaders

Dominator Shopify Store

For established ecommerce brands that need advanced storefront architecture, search optimization and automation.

$9,999
One-time investment · Shopify fees billed separately
  • Everything in Growth
  • Up to 50 pages
  • Setup of 25+ products (exact quantity set in agreement)
  • Advanced custom Shopify theme configuration
  • Multiple selling channels and fulfillment integrations
  • Loyalty, reviews and post-purchase automation
  • Comprehensive and technical on-page SEO
  • Advanced sales attribution and analytics dashboard
  • Three revision rounds
  • Timeline confirmed during project scoping
Sign up now

Start with a strong foundation.

Every ongoing plan starts with a required SEO Foundation Setup: full technical audit and corrections, keyword and competitor research, schema markup, Search Console and Analytics setup, sitemap, and a Core Web Vitals review.

$1,499
One-time setup

What’s includedStarterGrowthDominator
Development price$4,500$5,750$9,999
Website pages255050
Initial products3–71525+
Theme customizationStandardAdvancedAdvanced
On-page SEOFoundationalExpandedComprehensive
Product SEOBasicAdvancedAdvanced
Payment integrationIncludedIncludedIncluded
Shipping and inventoryBasicExpandedAdvanced
Selling channelsBasicExpandedMultiple
Abandoned checkout—IncludedAdvanced
Email marketingCaptureIntegrationAutomation
CRMAdd-onStandardAdvanced
Customer reviewsAdd-onIncludedIncluded
Upsells and cross-sells—BasicAdvanced
AnalyticsBasicConversionAdvanced
Revision rounds (proposed)233

Shopify subscriptions, domains, premium themes, paid apps, payment-processing fees and custom integrations outside the agreed scope are billed separately. Ongoing SEO, backlinks, social media, PPC and recurring content require a separate agreement.

FAQ

Everything you need
to know before hiring a
Shopify design company.

Get answers to common questions about Shopify website design, ecommerce growth, product setup, SEO, and store development.

Ask us a question

Shopify provides a reliable, scalable platform designed specifically for online selling. Product management, secure transactions, mobile shopping, and room to grow are built into the platform rather than bolted on afterwards.

Yes. Every package includes basic on-page SEO to establish a strong search foundation, covering metadata, headings, and the structure of your product and collection pages.

Absolutely. Initial product setup is included based on your selected package: 3–7 products on the Starter Shopify Store, up to 15 on the Growth Shopify Store, and 25+ on the Dominator Shopify Store, with the exact quantity set in your agreement.

We can integrate payment gateways, shipping solutions, and common ecommerce tools, so orders, fulfilment, and reporting work together from launch.

Professional Shopify design improves customer experience, trust, conversions, and long-term growth potential. A store built around how your customers shop removes the friction that costs you sales.

Proposed delivery is 30 business days for the Starter Shopify Store and 45 business days for the Growth Shopify Store, counted from complete onboarding. Dominator timelines are confirmed during project scoping, and we’ll confirm your schedule before work begins.

Each package is a one-time development investment: Starter $4,500, Growth $5,750 and Dominator $9,999. Every package includes custom Shopify design, initial on-page SEO, selling platform integrations and mobile optimization. Shopify subscriptions, paid apps and transaction fees are billed separately. We’ll confirm the full terms before you commit.

Launch support is included with every package, and store management training is available so your team can add products, update content, and process orders with confidence.

Start with clarity

A conversation first.
A commitment you understand.

Know the cost, the first steps and the people involved before you decide.

01 / Your first step

A free strategy session.

Bring your products, your current store and your questions. Explore fit and the right package before you commit.

Book a free strategy session
02 / Your commitment

No long-term contracts required.

Confirm the price, billing schedule and full terms in your agreement before signing.

Review costs and scope
03 / Your information

No payment details in this inquiry.

Share only what we need to understand your business. Never include passwords or sensitive account information.

See the inquiry form
Sign up

Ready to launch
your Shopify store?

Complete the short form below to get started. We’ll review your goals, recommend the right package, and begin planning a Shopify store designed to increase sales and support growth.

01
Your details
A little about you and your business.
02
Your store
Your products, your package, and where you want to grow.
What happens next?

Your info is secure. Next: review and sign your agreement, then pay and book your demo with the team.

Continue to agreement →
Shopify website design inquiry
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Connect the pieces

Support beyond your store.

Bring your store and your marketing together with services that complement your Shopify build.

SEO & GEO

Help customers find your products in search and in AI answers.

Google Ads & PPC

Reach high-intent shoppers with targeted paid campaigns.

Find your location

Explore website and marketing support in your city.