Leadership
Avauntee Andrepoint
CRO + Lead Strategist
Chief Revenue Officer + Lead Strategist
Leads client strategy across website design, SEO and digital growth.
- Agency Leadership
- Operations
- Client Strategy
- Results
WEBSITE DESIGN · SEO · DIGITAL GROWTH
Build A Stronger Website. Get Found By More of the
Right Customers.
Underdog Solutions helps businesses across the United States improve their websites, strengthen search visibility and generate more qualified opportunities. Our team connects website design, SEO, content and digital marketing to your business goals.
Check out our highest performing services
Explore our services
What we do
Connected Services for Your Next Stage of Growth
Your website, search presence and marketing should support the same business goals. We help you identify the right starting point, then bring the work together so customers can find you, understand what you offer and take action.
SEO Services
Make it easier for the right customers to find you.
Build the foundation. Outrank the competition.
We review your website, competitors and search opportunities, then prioritize improvements to technical SEO, page content, local visibility and site structure. Our work focuses on relevant visibility and the actions that matter to your business, such as qualified inquiries and calls.
WordPress website design
A custom website built around your customers & goals.
Built to rank. Designed to convert. Ready to grow.
We plan your website structure, design responsive pages and create clear paths for visitors to contact you, book or buy. The project scope defines the content, features, SEO setup and launch support included.
Social Media Management
Consistent content that helps your business stay visible.
Show up consistently. Build trust. Stay connected.
We help develop your content themes, plan a publishing calendar, create platform-specific copy and graphics, and review performance. The platforms and deliverables depend on the scope of your service.
Shopify and eCommerce Website
Help shoppers move from discovery to checkout.
Turn more product views into purchases.
We organize products and collections, plan a mobile-friendly shopping experience, configure agreed store features and test key paths from product page to checkout. Product and category content can be planned around what customers need to make a buying decision.
PPC & Paid Advertising
Reach people searching for what you offer.
Reach high-intent customers. Track every opportunity.
We plan paid campaigns around your audience, offer and budget, then connect them to relevant landing pages and conversion tracking. Performance depends on factors including competition, budget, the offer and the landing-page experience.
Wix Website Design
A polished website with a clear next step.
Strategy first. Design with purpose. Built to convert.
We plan your pages around your services and customers, create a custom responsive design and make the next action easy to find. The project scope defines the content, features and launch support included.
Leadership & strategy
Not sure what your business needs next?
Bring us your website, your goals and the challenge you want to solve. We’ll talk through your priorities and recommend a practical next step. If our services fit, we’ll explain the scope, timing and investment.
Looking for a different Underdog Solutions service?
Client results
Selected Results From Client Projects
Every business starts from a different place. Explore selected projects to see what the client needed, what we delivered and what changed.
Current numbers represent 2025 – 2026 performance measurements.
Organic Traffic
+
0
%
More Conversions
+
0
%
Qualified Leads
+
0
%
+513%
Relaxation Realm
Traffic increase with placement on the first page, within 60 days of launch.
+241%
Pure Air
Organic traffic & +241% organic leads within the first 120 days of launch.
#1 ×9
NC Travel Maniacs
Ranked #1 on Google for 9 target keywords within 120 days.
+367%
Covington Law
Improvement in organic leads in just 90 days of starter site.
Why Underdog Solutions
One Team Connected To Your Website Search & Marketing.
Your website, search visibility and marketing all shape how customers find and choose your business. Our team brings strategy, design, development and content together around your goals, so the work has a clear direction.
01
A Strategy Shaped Around Your Business
We consider your goals, customers, current website and market before recommending a direction.
02
Clear Priorities and Communication
We explain the proposed work, responsibilities and next steps so you know what to expect.
03
Work Measured Against Agreed Goals
We track the measures agreed for your project, share what they show and use them to guide future priorities.
Let’s talk about your next move
Big ambitions.
A clear next step.
Tell us what you want to improve: your website, search visibility or lead flow. We’ll help you identify a practical place to begin.
Our team
Meet the People Behind the Work.
Our strategy, design, development and content specialists work together to help businesses improve their websites and digital presence.
Sales
Niko Andrepoint
Chief of Sales
Leads sales conversations and helps prospective clients understand which services may fit their needs.
- Sales
- Performance
- Revenue
- Client Relations
Operations
Vivien “Viv” Kong
Director of Operations
Oversees onboarding, project coordination and quality checks.
- Project Delivery
- Client Relations
- Agency Experience
- Operations
Design
Sanjo Maru Espanola
Head of Web Development
Leads the design team on website design and development.
- WordPress Developer
- UI/UX
- Software Development
- Executive Leadership
Search & marketing
Yesha Thompson
Head of Rank + Digital Foundation
Leads search research and on-page and technical SEO.
- Technical SEO
- On-page SEO
- Search Engine Optimization
- AEO
- SEO
- GEO
Design
John Breech Villaverde
Head of Software Development
Leads software development, integrations and automation work.
- Software Development
- App Development
- AI Integration
- AI Automations
Design
Ashley Banaag
Head of Content + Digital Publishing
Leads website copy, blog content and digital publishing.
- Content Development
- Conversion Copywriting
- Search Engine Optimization
- AEO
- GEO
- SEO
Performance
Gerard Depusoy
Head of Social Media + Digital Engagement
Leads social content and digital engagement.
- Social Media
- PPC Advertising
- Graphic Design
- Meta Business Relations
Content
Summer Solomon
Client Support Specialist
Supports client communication and service coordination.
- Client Relations
- Team Support
- Agency Growth
Design
PAT
AI Strategy + Creative Support
Supports research, content development and AI-assisted workflows.
- AI Integration
- Underdog-Exclusive Software
- AI Machine Performer
Meet the Best SEO Team for Your Growth
10 peopleOur SEO team brings together experts in technical SEO, keyword research, content strategy, local SEO, website development, conversion optimization, and performance tracking. Every specialist plays a role in strengthening your search visibility, improving your website, and turning organic traffic into measurable business growth. Choose a team member below to learn more about the people behind your strategy.
No one matches that search yet.
How we work
A Clear Process From First Conversation to Next Steps
Every project has its own needs. We begin by understanding your goals, agree on the work and keep the next steps clear.
01 / DISCOVER
Understand
We discuss your business, customers, goals and current challenges.
02 / SELECT
Recommend
We outline a suitable approach, including the proposed scope, deliverables, timeline and investment.
03 / STRATEGIZE
Plan and Deliver
Once we agree on the project, we confirm responsibilities and carry out the work.
04 / EXECUTE & REFINE
Review and Refine
We check the agreed work, share progress and discuss what to prioritize next.
Know what we’re working on, why it matters, and what comes next.
Case studies
See the Work Behind the Results.
Explore what each client wanted to improve, what our team delivered and how the project supported the business.
-
Elevating a Real Estate Brokerage With a Luxury Digital Experience Built to Convert
The brief
Establish a professional, conversion-focused online presence that showcases the brokerage, builds trust with buyers and sellers, and generates qualified real estate leads.
What we delivered
- WordPress Website Design
- Growth WordPress
- SEO/AEO/GEO
View live siteUnderdog Solutions designed and developed a custom, SEO-focused real estate website with strategic content, intuitive navigation, mobile-responsive design, and clear lead-generation opportunities.
-
Transforming a Local Cleaning Business Into a Brand Built for Visibility, Trust, and Growth
The brief
A custom, SEO-focused website designed to elevate Elite Flooring Services of Texas, strengthen local visibility, and convert online visitors into booked cleaning services.
What we delivered
- Growth Wix Website
- Technical SEO
- Growth SEO
View live siteUnderdog Solutions transformed Elite Flooring Services’ digital presence with strategic website design, search-optimized content, and conversion-focused features built to attract local customers, establish trust, and drive business growth.
-
Elevating a Hair Care Brand With a High-Converting eCommerce Experience Built to Drive Sales
The brief
A modern, conversion-focused website designed to elevate CEO Hair Care’s brand, showcase its hair care products, and create a seamless shopping experience that turns visitors into customers.
What we delivered
- Shopify Design
- eCommerce Integration
- Starter Shopify
View live siteUnderdog Solutions strengthened CEO Hair Care’s digital presence through strategic website design, SEO-focused content, and intuitive product navigation designed to build brand credibility, increase organic visibility, and drive online sales.
Client Feedback
What Client Say About Working With US.
Hear from business owners who have worked with our team on their websites and digital marketing.
“
Avauntee and her team are amazing to work with!
Wendy Clegg
NC Travel Maniacs
“
Communication with the agency was constant and seamless throughout the entire process.
Dr. Ritchie Ambroise
Ambroise Hair Institute
“
An amazing and supportive team to work with! So incredibly happy with the results and service!
Katherine Lehman
Floating Lotus Energy Work
Industries we Serve
Strategies Shaped Around How Your Customers Choose.
Different businesses face different customer journeys. Explore ways website design, SEO and digital marketing can support your industry.
Home Services
Help local customers understand your services, confirm your service area and request an estimate.
Be the local business
people call.
Clear service areas, useful answers, and an easy route to an estimate help turn local searches into the right conversations.
Explore industry+
Health & Wellness
Make services, practitioner information and appointment options easier to understand.
Build confidence
before the first visit.
Make services, practitioner information, and appointment options easier to understand and navigate.
Explore industry+
Professional Services
Explain your expertise and make it simple for potential clients to inquire.
Make your expertise
easy to choose.
Help potential clients understand your approach, find the right service, and take the next step with confidence.
Explore industry+
Real Estate
Present your services and local knowledge clearly for buyers, sellers and property owners.
Connect people
with their next move.
Bring local knowledge, service information, and compelling property or business presentation into one clear experience.
Explore industry+
Retail & Ecommerce
Improve product discovery and make the path from product information to checkout easy to follow.
Make discovery
lead to purchase.
Thoughtful collections, useful product information, and a clear shopping journey support your online store.
Explore industry+
Kratom, CBD & Alternative Products
Provide clear product information and a useful shopping experience while following applicable laws and platform rules.
Show the experience.
Simplify the booking.
Help visitors explore what you offer, answer their practical questions, and move from browsing to an inquiry.
Explore industry+
Tools behind the work
Powerful Platforms.
One Connected Strategy.
We design and improve websites using platforms such as WordPress, Wix and Shopify. For analytics, search and content, we use tools suited to the project. We’ll recommend an approach based on your business needs and explain any third-party costs or accounts involved.
WordPress
Google
Automattic
Canva
Shopify
WIX
TikTok
Build & Convert
Custom websites and ecommerce stores designed to rank, generate leads, and turn more visitors into customers.
Track & Optimize
Connected analytics, search data, and campaign tracking that help us measure performance and make smarter decisions.
Create & Engage
Branded content and social media experiences designed to build visibility, strengthen trust, and keep your audience connected.
Where we work
Based in Raleigh. Growing Businesses Nationwide.
Underdog Solutions is headquartered in Raleigh, North Carolina, and works with businesses across the United States. We provide website design, SEO and digital marketing support remotely, with strategy shaped around each client’s business and market.
Austin, Texas · Photo by Ajay Suresh · CC BY 4.0
The Underdog Journal
Practical Guidance for Growing Your Online Presence.
Insights / Ideas / Perspective
Explore clear, useful advice on website design, SEO and digital marketing. Our articles explain what to consider, how to assess your options and what steps may help your business move forward.
Learn About Underdog Solutions
Business GrowthPublished
WordPress vs. Wix for a Small Business Website
Choosing between WordPress and Wix for your small business website? Compare their features, flexibility, ease of use, customization options, and long-term growth potential to find the best fit for your business.
Read article: WordPress vs. Wix for a Small Business WebsiteShowing all 3 articles.
-
Business GrowthRead article: The Small Business Website Checklist Before You Invest in a RedesignPublished
The Small Business Website Checklist Before You Invest in a Redesign
Use this small business website checklist to evaluate performance, SEO, content, user experience, and conversion goals before investing in a website redesign.
-
Business GrowthRead article: How Much Does a Small Business Website Cost?Published
How Much Does a Small Business Website Cost?
Discover how much a small business website costs, including design, development, hosting, maintenance, and SEO. Learn how to budget for a website that fits…
-
Business GrowthRead article: What Makes a Small Business Website Generate Leads?Published
What Makes a Small Business Website Generate Leads?
Discover what makes a small business website generate leads, from clear messaging and SEO to trust signals, effective calls to action, and conversion tracking.
No articles matched that search.
There’s more where these came from.
Explore our full collection of ideas, guides, and practical advice.
Frequently Asked Questions
Questions Businesses Ask Before Getting Started.
Learn more about our WordPress website design, SEO services, social media marketing, paid advertising, packages, and proven process.
Underdog Solutions provides website design and development, SEO, paid advertising, social media marketing, ecommerce support and digital strategy. The right combination depends on your goals and project scope.
Yes. Underdog Solutions is based in Raleigh, North Carolina, and works with many businesses across the United States.
Start with the problem you want to solve. If visitors reach your website but don’t contact you, the site experience may need attention. If potential customers aren’t finding you, SEO or paid advertising may be worth discussing. A strategy session can help identify a practical starting point.
Yes. We can review an existing website and discuss design, content, SEO or conversion improvements based on its current condition and your goals.
Our website projects include platforms such as WordPress, Wix and Shopify. We’ll discuss the platform that best fits your site requirements and how you plan to manage it.
There isn’t a fixed timeline. Results depend on your website, market, competition and the work involved. We can discuss priorities and measures for your situation, but we can’t guarantee a ranking or a specific result date.
Pricing depends on the service and scope. Before work begins, we’ll confirm the deliverables, timeline and investment. Link this answer to the current pricing page if the prices there are maintained.
We discuss your goals, website or current marketing and the challenge you want to address. We’ll share a practical next step and explain whether our services may be a fit.
[rkp('event', 'PAGE_VIEW');]