Meet Underdog Solutions
Meet the Underdogs Behind Your Next Stage of Growth.
Underdog Solutions is a strategy-led SEO and digital marketing agency bringing website development, search optimization, paid advertising, social media and conversion strategy together under one roof.
Whether you’re looking for an SEO agency near you or a digital growth partner capable of supporting your business nationwide, our approach starts with understanding your market, your competition and the customers you want to reach.
Where our team work makes your dream work.
One team. One strategy. A measurable direction for growth.
Real people.The team behind your strategy.
Agency snapshot
Who Is Underdog Solutions?
Underdog Solutions is a website design, SEO and digital marketing agency that develops coordinated strategies for businesses seeking stronger search visibility, qualified traffic and measurable customer acquisition.
Our team brings together technical development, organic search, AI-search optimization, paid advertising, social media and conversion-focused content. We organize these services around a connected strategy rather than treating every marketing channel as a separate project.
Our work combines the technical foundations of search with the practical needs of business growth: a website customers can navigate, content that answers their questions, campaigns that reach the right audiences and reporting that connects marketing activity to meaningful business outcomes.
Underdog Solutions at a glance
Fact sheet
Business name
Underdog Solutions
Leadership
Avauntee Andrepoint, Chief Revenue Officer & Lead Strategist
Core services
Website development, SEO, AEO, GEO, PPC, social media and CRO
Website platforms
WordPress, Wix and Shopify
Engagement structure
Defined website projects and quarterly marketing campaigns
Core methodology
Visibility
Traffic
Conversion
Revenue
Service coverage
North Carolina and qualifying clients nationwide
Primary contact
Why businesses choose Underdog
One Agency. Multiple Specialists. One Connected Strategy.
Hiring separate providers for website design, SEO, advertising and social media can leave businesses coordinating disconnected strategies. Underdog brings those specialties together around shared objectives and a defined delivery plan.
01
One Connected Growth Team
Your developers, search specialists, advertising managers and content team work from a coordinated strategy, helping each channel support the others.
02
Strategy Before Production
We begin with your business objectives, competitors, audience, existing digital presence and measurable opportunities before developing the campaign roadmap.
03
Quarterly Accountability
Our quarterly marketing structure creates a defined period for implementation, optimization, reporting and informed planning for the next phase.
04
The Underdog Method
We connect visibility, qualified traffic, conversion opportunities and revenue measurement so that every service has a role in the bigger picture.
We believe a digital marketing agency should be able to explain what it’s doing, why it matters and how the work supports your business objectives. That’s the standard we build into the Underdog experience.
Our Work and Verified Results
Don't Just Read About Our Strategy. Explore the Work Behind It.
Every business comes with different customers, competitors, technical challenges and growth objectives. Our client work demonstrates how Underdog approaches those challenges through website development, search strategy and coordinated digital marketing.
Featured client case studies
Every published Underdog case study documents the full story, backed by dated screenshots, original project images and client-approved testimonials.
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Starting position
02
Scope of work
03
Implementation timeline
04
Measurable results
05
Supporting evidence
Meet the Underdogs
The People Behind the Strategy. The Specialists Behind the Results.
A successful digital strategy requires more than one skill set. Meet the people responsible for turning our clients’ objectives into websites, search campaigns, advertising strategies, creative assets and measurable deliverables.
At Underdog Solutions, our departments work together. Our strategists define the direction, our specialists execute the work and our leadership team coordinates delivery and accountability.
Meet our leadership and specialists
Biographies
What makes our team different?
We don’t expect one person to be an expert in every marketing discipline. We assign work to specialists and coordinate their contributions through a shared strategy, documented responsibilities and a defined delivery process.
Our services and specializations
Everything Your Business Needs to Build a Stronger Digital Presence.
Your website, search visibility, advertising and social media should support the same customer journey. Our services are designed to work independently when needed and together when a business requires a broader growth strategy.
Website development
Websites Built for People, Search Engines and Conversions
We develop WordPress, Wix and Shopify websites with responsive design, accessible navigation, organized content, technical SEO foundations and conversion-focused user journeys.
SEO, AEO & GEO
Search Visibility Across Traditional and AI-Assisted Discovery
Our search services bring together technical SEO, on-page optimization, local search, content development, authority-building strategies and discoverability in AI-assisted search experiences.
We help businesses develop the technical foundation and useful content needed to compete for relevant searches and answer the questions their prospective customers are asking.
Explore
Paid advertising
Targeted Advertising With Measurable Objectives
Our PPC services coordinate audience research, campaign development, creative testing, conversion tracking and ongoing optimization across the advertising platforms appropriate for each business.
Explore
Social media
Build a Brand People Recognize and Remember
We combine social media strategy, branded content, publishing and performance analysis to support brand awareness, customer engagement and business growth.
Explore
Conversion optimization
Turn More of Your Existing Traffic Into Opportunities
From landing-page structure and calls to action to lead forms, CRM integrations and analytics, we help businesses identify and improve the points where interested visitors become prospective customers.
Explore
The Underdog Method
Visibility→Traffic→Conversion→Revenue
A website alone doesn’t create a growth strategy. Neither does ranking for keywords that never bring qualified customers.
The Underdog Method connects the individual components of digital marketing to the customer journey, from the moment someone discovers your business to the point where that interaction produces a measurable business outcome.
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01 Visibility
Build a discoverable digital presence through technical SEO, local search, useful content and relevant advertising.
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02 Traffic
Attract visitors whose needs, search intent and interests align with the services your business provides.
03
03 Conversion
Create clear paths to contact, book, request a quote or purchase through effective website design and messaging.
04
04 Revenue
Connect campaign performance to qualified leads, sales opportunities and attributable business results wherever reliable data is available.
How we apply the method
Our team begins with a business assessment, develops an appropriate strategy, implements the agreed services and reviews performance throughout the campaign. The resulting insights inform optimization and future planning.
The Underdog Way
A Different Approach to Strategy, Service and Accountability.
The Underdog Way explains the commitments and processes behind our client relationships. It covers how we define performance objectives, deliver agreed services, structure quarterly partnerships, research competitors and coordinate campaign execution.
Underdog ROI Guarantee
Understand the performance commitments available with qualifying packages, how results are measured and which remedies apply under the signed agreement.
Read the ROI Guarantee
Underdog Service Guarantee
Learn about our delivery standards, defined scopes of work, reporting expectations and service-resolution process.
Read the Service Guarantee
Underdog Quarterly Billing
See how our 90-day campaign structure works, from onboarding and execution to reporting and renewal.
See Quarterly Billing
Underdog Sniper Plan
Discover how competitive research helps us identify keyword, content, location and conversion opportunities.
Explore the Sniper Plan
Underdog Process
Follow the client journey from foundational discovery to implementation, optimization and quarterly evaluation.
Follow the Underdog Process
ROI commitments apply to qualifying packages as defined in the signed agreement.
Industries and markets
Industry Experience. Market-Specific Strategy. Nationwide Ambition.
Different industries require different approaches to search intent, competition, customer trust and conversion. We develop strategies around the way customers actually research and choose businesses in each market.
Industries we've worked with
01
Real Estate & Brokerages
02
Home Services & Contractors
03
Moving & Logistics
04
Healthcare & Specialty Practices
05
Professional Services
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Travel & Hospitality
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E-commerce & Retail
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Entertainment & Media
Local understanding. Broader reach.
Our North Carolina market experience informs our work with businesses in Raleigh, Durham, Cary, Apex, Angier, Fayetteville and surrounding communities. We also work with clients in other U.S. markets through coordinated remote delivery.
Whether you’re comparing SEO agencies near your business or seeking a partner for a multi-location campaign, our first priority is understanding the markets where your customers are searching.
North Carolina markets
Raleigh
Durham
Cary
Apex
Angier
Fayetteville
and other U.S. markets
Client reviews
The Results Matter. So Do the Relationships Behind Them.
Choosing an SEO agency is an important business decision. We believe prospective clients should be able to examine our work, understand our process and hear directly from the businesses we’ve served.
Hear from our clients
“They know how to navigate you through uneasy waters. Worth every penny, marketing, branding, experience, results and laughter.”Read on Google review
Published review
“Avauntee is a creative genius! If you are needing a brand or rebrand, her style is fresh and sure to catch your customers' eye. I highly recommend her for any design and branding needs.”
Published review
“Super fast turnaround, very easy to work with. They won't stop until the customer is satisfied.”
Published review
“Thanks to Avauntee for phenomenal service. I truly made a Wyze Choyce.”
Published review
“Avauntee is amazing in all that she does. She works with the utmost ethics and quality of service.”
Published review
“The process was smooth. They were very professional and responded quickly to adjustments and needs. I will definitely use them again.”
Published review
“The team understood my vision and propelled my business to the next level. Their dedication, attention to detail, and understanding of customer engagement went above and beyond.”
Published review
“Avauntee and her team are responsive, patient and very talented. I'll definitely use them again.”
Published review
“Underdog Solutions has been my final solution for all things marketing, from graphic design to understanding customer engagement. Their responsiveness makes a world of difference.”
Published review
“Very professional. I will be using them again and highly recommend them.”
Published review
“I loved the services they provided. They were professional and responded to questions and change requests promptly.”
Published review
“Very educated and kind people to work with. I recommend them five stars.”
Published review
“They built our entire brand, and we get compliments at every move. We went from about $4K a month to a consistent $9K and were able to add two trucks.”
Case study
“Avauntee and her team are amazing. They treated my business as their own. Well worth every penny invested.”
Case study
“They provide quality graphic design and marketing solutions, have a great turnaround, and do a great job bringing our vision to life.”
Case study
“They are amazing, detailed, and held our hand every step of the way. I definitely recommend Avauntee and the Underdog Solutions team.”
Case study
“Underdog Solutions has been a game changer. If I have a problem, they have the solution. Ten out of ten, best investment ever.”
Case study
“The company was amazing and very responsive. They made my site everything I wanted and more.”
Case study
“I was absolutely blown away by the website we received and all of the details the team put together for us.”
“They don't just build websites; they build opportunities, growth, and peace of mind. Our calls rose 42% and leads increased 33% after launch.”Read on Clutch
No reviews in this category yet.
Explore our independent reputation
Review our verified profiles directly on independent platforms.
Agency partner programs
7 agency partner programs
Our story
Built for Businesses That Refuse to Be Overlooked.
Underdog Solutions is built around a belief: businesses shouldn’t have to settle for disconnected marketing services or strategies they don’t understand.
We bring together specialists with different strengths and a shared purpose, helping businesses build a stronger digital presence, pursue meaningful opportunities and understand how their marketing investment supports their goals.
Our mission
To make coordinated digital growth more accessible through strategic website development, search optimization, creative marketing, transparent delivery and a team committed to the success of every client relationship.
Our values
01
Strategy
Understand the business and its market before deciding what to build.
02
Accountability
Define responsibilities, communicate progress and address problems directly.
03
Collaboration
Bring different specialists together around shared client objectives.
04
Transparency
Make the scope, process, performance and next steps understandable.
05
Continuous Improvement
Use research, performance data and experience to improve how we work.
Our vision for 2027
2027
Our vision is to strengthen the Underdog leadership team, refine our operating systems, expand our specialist capacity and continue developing integrated marketing services that support measurable business growth.
We want Underdog Solutions to earn recognition through the quality of our work, the expertise of our people and the outcomes our clients can verify.
Become part of the Underdog story
Our Story Is Still Being Written. Your Success Could Be the Next Chapter.
Your business deserves a team that understands your ambition and can build a strategy around it. Tell us what you’re working toward.
Common questions
Get to Know Underdog Solutions
Still have questions?
Talk to the team directly. Call (919) 823-7924 or send us a message.
Underdog Solutions is a website design, SEO and digital marketing agency providing coordinated website development, organic search, paid advertising, social media and conversion optimization services.
Our specialties include WordPress, Wix and Shopify development; technical, local and organic SEO; AEO and GEO; PPC management; social media; and conversion optimization.
Yes. Our coordinated remote delivery model supports qualifying businesses in other U.S. markets. We develop each strategy around the client’s actual geographic coverage and target customers.
Yes. Our website development and search specialists coordinate site architecture, technical SEO, content structure, mobile usability and conversion pathways. The exact services included depend on your selected package.
We build on established SEO practices, including crawlable pages, useful original content, clear organization information, relevant structured data and trustworthy supporting evidence. We also consider how people ask questions in AI-assisted search experiences.
Our ongoing marketing packages are structured around quarterly service periods. Clients select a package, review the agreed deliverables and pay the applicable quarterly invoice. Advertising spend and separately scoped expenses are additional.
Qualifying packages may include a defined ROI commitment. The applicable measurement period, calculation, client obligations and available remedies are specified in the signed service agreement.
We establish campaign-specific objectives and track appropriate metrics, such as organic visibility, qualified traffic, leads, bookings, customer acquisition costs and attributable revenue where reliable tracking is available.
Book a free strategy session. We’ll discuss your objectives, target customers, competition, current digital presence and the services that may support your next stage of growth.
Insights from the team
Insights From the Team Behind the Strategy.
Explore practical guidance, original research, project insights and perspectives from the specialists building and managing Underdog campaigns.
Your next chapter starts here
Ready to Put the Underdogs to Work?
Tell us about your business, your competition and the results you’re working toward. We’ll explore your current digital presence, discuss potential opportunities and identify the services that align with your objectives.
Prefer to talk? Call (919) 823-7924.
Website Development
SEO
AEO
GEO
PPC
Social Media
CRO
What happens after you submit
1
We review your details
A strategist looks at your business, website and goals before we reach out.
2
We contact you within one business day
By email or phone, to confirm a time for your free strategy session.
3
We talk through your opportunities
We discuss your competition, current digital presence and the services that fit your objectives.
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