The people behind Underdog Solutions
Meet the Underdogs. The People Behind Your Next Big Win.
Behind every strategy, website, search campaign and conversion is a team of specialists working toward one goal: helping your business grow.
Meet the SEO experts, developers, strategists, content creators and digital marketing professionals who bring the Underdog Method to life.
Different Talents. One Team. Your Growth.Where our team work makes your dream work.
A note from Avauntee
One account manager can’t be an expert in every marketing discipline. So we bring specialists together: the person building your website, the person improving your search visibility and the person writing your copy each focus on what they do best, working from one shared plan for your business.
Avauntee Andrepoint, CRO + Lead Strategist
The people behind the performance
Your Business Deserves More Than a One-Person Marketing Department.
Successful digital growth requires different kinds of expertise. The person building your website isn’t necessarily the same person researching your competitors, writing your conversion copy or optimizing your advertising campaigns.
That’s why Underdog Solutions brings together specialists across website development, SEO, paid advertising, social media, conversion optimization, strategy and operations.
Our departments work toward shared business objectives, combining their individual expertise to create a coordinated digital experience for your customers.
Search & Visibility
Technical SEO, organic search, local visibility, AEO and GEO.
Ashley
Development & Technology
WordPress, Wix, Shopify, integrations and website performance.
Sanjo and John
Marketing & Creative
Paid advertising, social media, content and conversion messaging.
Gerard and PAT
Strategy & Operations
Campaign direction, project ownership, accountability and reporting.
Avauntee, Niko, Viv and Summer
One connected team means your website, search campaigns, creative assets and conversion strategy can support the same business objectives.
Meet our leadership
Meet the People Leading the Underdogs.
Our leadership team connects business strategy, client relationships and operational execution. Each leader has a defined role in helping the agency deliver coordinated services and maintain accountability throughout the client journey.
Leadership
Intro videoVideo slot
Avauntee Andrepoint
CRO + Lead Strategist
Avauntee develops revenue-driven SEO, website design, and digital growth strategies that help service-based businesses strengthen their visibility, outperform competitors, and convert more customers.
Specialties
Agency Leadership
Operations
Client Strategy
Results
Sales
Intro videoVideo slot
Niko Andrepoint
Chief of Sales
Niko leads outbound sales strategy and prospect engagement, helping connect growing businesses with the website design, SEO, and digital marketing services they need to move forward.
Specialties
Sales
Performance
Revenue
Client Relations
Operations
Intro videoVideo slot
Vivien "Viv" Kong
Director of Operations
Viv oversees agency operations, client onboarding, project coordination, deadlines, quality assurance, and cross-team execution to keep every Underdog Solutions campaign moving successfully.
Specialties
Project Delivery
Client Relations
Agency Experience
Operations
Leadership video slot
What happens when you book online?
A short video from our leadership team will walk you through your free strategy session, from choosing a time to reviewing next steps.
Meet the specialists
Specialists in Their Fields. Teammates in Yours.
Your business benefits from the combined work of people who focus on different parts of the digital customer journey.
Meet the Underdogs responsible for development, content, social media, client support and AI-assisted strategy.
Select a name to open their profile
Full biographies
Sanjo Maru Espanola
Head of Web Development
WordPress Developer · UI/UX · Software Development · Executive Leadership
John Breech Villaverde
Head of Software Development
Software Development · App Development · AI Integration · AI Automations
Ashley Banaag
Head of Content + Digital Publishing
Content Development · Conversion Copywriting · SEO · AEO · GEO
Gerard Depusoy
Head of Social Media + Digital Engagement
Social Media · PPC Advertising · Graphic Design · Meta Business Relations
Summer Solomon
Client Support Specialist
Client Relations · Team Support · Agency Growth
PAT
AI Strategy + Creative Support
AI Integration · Underdog-Exclusive Software · AI Machine Performer
Explore our departments
Every Department Has a Purpose. Every Specialist Has a Role.
Underdog Solutions organizes its services into connected disciplines, allowing specialists to focus on their responsibilities while contributing to a shared campaign strategy.
Strategy & Revenue
Develops campaign direction, business positioning, competitive priorities and measurable objectives.
Specialists responsible
Website Development
Builds and maintains WordPress, Wix and Shopify websites, technical integrations and digital infrastructure.
Specialists responsible
Search Ranking & Optimization
Works on technical SEO, organic visibility, local search, content optimization and AI-search discoverability.
Content & Conversion
Creates customer-focused messaging, website copy, campaign content and conversion pathways.
Specialists responsible
Social Media & Paid Advertising
Develops coordinated content and advertising strategies to reach relevant audiences.
Specialists responsible
Sales & Operations
Supports prospective clients, coordinates delivery and keeps projects aligned with agreed priorities.
Specialists responsible
What each specialist brings
The Expertise Behind Your Campaign.
When you hire an SEO agency, understanding who will perform the work is as important as understanding the services you’re purchasing.
Our team combines different disciplines so that the technical, creative and strategic components of your campaign can be addressed by people with relevant responsibilities.
Our areas of expertise
7 disciplines
Discipline
Capabilities
01
SEO
Technical audits, on-page SEO, keyword research, local optimization and content strategy
02
Website development
WordPress, Wix, Shopify, responsive design and technical integrations
03
Analytics
Google Analytics, Search Console, conversion tracking and campaign reporting
04
Content
Search-focused writing, landing pages, conversion copy and campaign messaging
05
Advertising
Audience research, PPC campaigns, creative testing and optimization
06
Social media
Content planning, publishing, brand development and performance analysis
07
Operations
Project coordination, accountability, workflow management and client communication
How to evaluate the best SEO agency for your business
Look beyond marketing promises. Ask who will work on your account, what relevant projects they’ve completed, how performance is measured, how often you’ll receive updates and what happens when a strategy needs to change.
At Underdog Solutions, we want prospective clients to understand the people, processes and deliverables behind their investment before making a commitment.
01
Who will work on your account?
02
What relevant projects have they completed?
03
How is performance measured?
04
How often will you receive updates?
05
What happens when a strategy needs to change?
Verified credentials are shown beside the individual who holds them.
Sanjo Maru Espanola
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John Breech Villaverde
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Ashley Banaag
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Gerard Depusoy
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The Underdog Collaboration Model
One Team. One Strategy. Every Department Moving Together.
A coordinated campaign depends on clear responsibilities and consistent communication. Our team follows a structured process designed to connect business objectives with implementation, optimization and reporting.
01
Discovery & Strategy
We begin by understanding your business, target customers, competition, current digital presence and campaign objectives.
02
Planning & Delegation
Leadership and operations translate the strategy into defined deliverables, specialist responsibilities and implementation priorities.
03
Production & Implementation
Our developers, search specialists, writers and campaign managers execute their assigned components.
04
Testing & Optimization
We evaluate technical performance, search visibility, campaign engagement and conversion opportunities.
05
Reporting & Next Steps
Performance findings inform client communication, campaign adjustments and the next stage of planning.
Our process is designed to give every specialist a defined responsibility while keeping the client’s larger objectives at the center of the campaign.
The people behind our client work
Real Projects. Real Specialists. Work You Can Explore.
The work of our specialists is reflected in the websites, campaigns, content and technical solutions they help deliver.
Explore selected Underdog projects to see how our departments contribute to different business objectives.
Selected Underdog projects
Every published case study names the specialists who contributed, with links to their biographies.
Tools and technology
Experienced Specialists Need the Right Tools.
Our team works with established website, search, analytics, marketing and operational platforms to research opportunities, build digital experiences and evaluate campaign performance.
WordPress
Wix
Shopify
Elementor
01
Website Development
WordPress, Wix, Shopify and Elementor
SEMrush
Google Search Console
Local search tools
02
SEO & Research
SEMrush, Google Search Console and local search tools
Google Analytics
Campaign tracking
03
Analytics
Google Analytics and campaign tracking
Metricool
Advertising platforms
Content management
04
Marketing
Metricool, advertising platforms and content management
Follow Up Boss
Approved integrations
05
CRM & Automation
Follow Up Boss and approved integrations
Wordfence
Access management
Project workflows
06
Security & Operations
Wordfence, access management and project workflows
Tools support the work, but they don’t replace the people using them. Our specialists apply research, technical judgment and campaign experience to determine which platforms and processes fit each client’s objectives.
Life behind the brand
Different Backgrounds. Shared Ambition. One Underdog Team.
Our team brings together different perspectives, skills and experiences. Through collaboration, training and shared processes, we work to make those differences an advantage for the businesses we serve.
Behind the scenes at Underdog
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01
Team Training & Development
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Campaign Strategy Sessions
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Cross-Department Collaboration
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Celebrating Team Milestones
We invest in developing our people, improving our processes and strengthening the way our departments work together. Our goal is to build a team that can grow alongside the businesses that trust us.
Our commitment
You Deserve to Know Who's Responsible for Your Growth.
Working with a digital marketing agency should not leave you wondering who’s handling your website, managing your campaign or answering your questions.
Our approach is built around defined responsibilities, coordinated execution and clear communication throughout the client relationship.
01
Defined Ownership
Clearly assigned responsibilities for the services and deliverables included in your agreement.
02
Clear Communication
A structured approach to project updates, questions and client collaboration.
03
Documented Deliverables
Agreed scopes of work and campaign priorities so expectations are established from the beginning.
04
Performance Accountability
Reporting and campaign reviews based on the objectives and metrics appropriate to your services.
Your agreement defines the services, deliverables and commitments that apply to your project. Our team works together to fulfill those commitments and help you understand the work being performed.
Ready to meet your team?
Your Next Growth Strategy Starts With a Conversation.
You don’t have to commit to a marketing package to find out whether Underdog Solutions is the right fit for your business.
During your free strategy session, we’ll learn about your goals, discuss your current digital presence and explore how our specialists may be able to help.
Know the Team. Understand the Strategy. Decide With Confidence.
Prefer to talk? Call (919) 823-7924.
What happens when you book?
1
Choose an available appointment through our online booking system.
2
Tell us about your business, website, target market and current challenges.
3
Meet with an Underdog representative to discuss your objectives and potential opportunities.
4
Review relevant service options, next steps and any proposed scope before making a decision.
Book your free strategy session
- All appointment times are shown in Eastern Time (ET).
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The details you share are used to prepare for your session and respond to your inquiry. We never sell your information. Read our Privacy Policy.
What clients say about working with us
“
Avauntee and her team are amazing to work with!
Wendy Clegg
Google review, 2025
“
Communication with the agency was constant and seamless throughout the entire process.
Dr. Ritchie Ambroise
Google review, 2025
“
An amazing and supportive team to work with! So incredibly happy with the results and service!
Katherine Lehman
Google review, 2025
Frequently asked questions
Get to Know the People Behind Underdog Solutions
Straight answers about who leads the agency, who works on your account and how we measure progress.
Still have questions?
Talk to the team directly. Call (919) 823-7924 or send us a message.
Underdog Solutions is led by Avauntee Andrepoint, CRO + Lead Strategist; Niko Andrepoint, Chief of Sales; and Viv Kong, Director of Operations. Together they connect business strategy, client relationships and operational delivery.
Yes. Our Search Ranking & Optimization department works on technical SEO, organic visibility, local search, content optimization and AI-search discoverability. Learn more about our SEO services.
That depends on the services in your agreement. Website development is led by Sanjo Maru Espanola, Head of Web Development, with John Breech Villaverde, Head of Software Development, on technical integrations. Search work is handled by our SEO specialists, content and messaging by Ashley Banaag, Head of Content + Digital Publishing, and delivery is coordinated by Viv Kong, Director of Operations.
Yes. Our coordinated remote delivery model supports qualifying businesses in U.S. markets outside North Carolina. Each strategy is developed around the client’s actual geographic coverage and target customers.
Instead of assigning every discipline to one account manager, we bring together specialists in website development, SEO, paid advertising, social media, conversion copy and operations. Each has a defined responsibility, and the work is coordinated around your business objectives with clear communication and documented deliverables.
Yes. Book a free strategy session to meet with an Underdog representative, discuss your goals and review relevant service options. You don’t have to commit to a marketing package to find out whether we’re the right fit.
We establish campaign-specific objectives and track appropriate metrics, such as organic visibility, qualified traffic, leads, bookings and attributable revenue where reliable tracking is available, using platforms like Google Analytics and Search Console. Findings are shared through reporting and campaign reviews.
Ask who will work on your account, what relevant projects they’ve completed, how performance is measured and how often you’ll receive updates. A free strategy session is the easiest way to get those answers before making a commitment.
The Underdog Blog
Advice From the People Doing the Work.
Explore original insights from the Underdog team on SEO, website development, AI search, conversion strategy and digital marketing.
Our specialists share practical knowledge from their disciplines, helping business owners understand the strategies, technologies and decisions involved in building a stronger digital presence.
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Your next chapter starts here
You've Met the Team. Now Let's Talk About Your Business.
Whether you’re building your first website, improving your search visibility or looking for a coordinated digital marketing team, we’d love to learn about your goals.
Book a free strategy session to explore your opportunities, ask questions and discover what working with the Underdogs could look like.
Prefer to call? (919) 823-7924
Where our team work makes your dream work.