August 20, 2025
Google Local Services Ads Launch New “Google Verified” Badge
Avauntee Andrepoint
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“Relentlessly committed to the growth of mid-sized businesses since 2018!”
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Big Changes Coming to Google Local Services Ads
On October 20, 2025, Google will officially launch a new, consolidated Google Verified badge for all advertisers using Local Services Ads (LSAs). This update replaces all previous badges, including Google Guaranteed, Google Screened, and License Verified by Google, with a single, unified verification system.
For business owners, this marks a major shift in how credibility and trust are displayed across Google search results.
Why This Matters for Your Business
- 1. Transparency for consumers
- 2. Consistency across Google
- 3. Increased visibility and trust
Let's Get Into The Details
What’s Changing on October 20, 2025
Old badges are gone – Google will retire Google Guaranteed, Google Screened, and License Verified by Google.
Money Back Guarantee discontinued – The well-known refund protection attached to the Google Guarantee badge will no longer apply.
One universal badge – All qualified businesses will display the new Google Verified badge, ensuring a cohesive, simplified system for both advertisers and consumers.
Do You Need to Take Action?
Good news, no action is required if you’ve already completed your Local Services Ads verification for your category and location.
Current advertisers – You’ll automatically earn the new badge once the update rolls out.
New advertisers – You’ll receive the Google Verified badge once all standard verification steps are completed.
It’s that simple.
What This Means for Small Business Owners
For businesses that rely on Google visibility, such as home services, legal, real estate, medical, and other local providers, this change helps level the playing field. A single, trusted badge means customers can quickly spot verified businesses without confusion.
At Underdog Solutions, we believe this will:
Improve consumer trust when booking services.
Provide a cleaner, stronger reputation signal on Google search.
Help verified businesses stand out from competitors who haven’t completed verification.
How Underdog Solutions Can Help
As a leading SEO and digital marketing agency, Underdog Solutions ensures that our clients not only meet Google’s verification requirements but also maximize visibility through Local Services Ads, SEO optimization, and reputation management.
If your business hasn’t yet set up Local Services Ads or completed verification, now is the time. Our team can walk you through every step, ensuring you’re positioned to take advantage of this new Google Verified badge and stay ahead of your competition.
Key Takeaways
Launch date: October 20, 2025
All old badges (Guaranteed, Screened, License Verified) are being replaced.
Money Back Guarantee is ending.
A single Google Verified badge will now represent all verified advertisers.
No action needed if you’re already verified.
OUR WORK
SPEAKS FOR ITSELF.
Underdog Solutions
Website Design & Marketing Agency
“Relentlessly committed to the growth of mid-sized businesses since 2018!”
Get Help From Underdog Solutions
Want to ensure your business stays visible, verified, and competitive? Contact Underdog Solutions today to set up or optimize your Google Local Services Ads and SEO strategy.
We’ll help you get verified, stay compliant, and dominate your local market.
Stay tuned for more digital marketing updates from Underdog Solutions, your partner in ranking higher, reaching more customers, and scaling smarter.
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