No. You do not need a separate website page for every service you offer. You should create individual service pages when the offerings solve meaningfully different customer problems, attract different search intent, require different explanations, or need distinct conversion paths. If several services are closely related variations of one offering, they may belong together on a single, well-organized page.

The goal is not to publish the largest possible number of service pages. It is to build a website that helps customers find the right information and helps search engines understand what each page is about.

For example, a plumbing company may benefit from separate pages for drain cleaning, water heater installation, and emergency plumbing because customers search for and evaluate those services differently. However, a company that offers several closely related types of routine drain maintenance may be able to explain them clearly on one comprehensive drain cleaning page.

Creating too few pages can make a website vague and difficult to navigate. Creating too many can produce repetitive content, confusing menus, and pages that compete for similar searches.

The right structure depends on your services, customers, search demand, and business goals.

This guide explains how to decide when to create separate service pages, when to group offerings, how page structure affects SEO, and what to do with existing pages that overlap.

Why Does Your Website Need a Clear Service-Page Structure?

A website’s service-page structure determines how customers and search engines understand what a business offers.

Imagine a homeowner searching for roof repair. They arrive at a contractor’s website and find one general page listing roofing, siding, gutters, inspections, repairs, and replacements. The page gives each service only a sentence or two.

The visitor may still need to determine:

• Does the company repair roofs or only install new ones?
• Does it handle storm damage?
• Does it offer inspections?
• Does it work with residential properties?
• What happens after an inquiry?
• How can the customer request an estimate?

The page mentions the right terms but does not provide enough information to support a decision.

Now imagine the same website has a clear roofing overview page, a detailed roof repair page, and a separate roof replacement page. Each page explains the relevant service, customer needs, process, and next step.

That structure may provide a better experience because visitors can go directly to the information they need.

Service Pages Help Search Engines Understand Individual Offerings

Search engines need to understand the subject and purpose of each page.

A page dedicated to a specific service can provide focused information about:

• The service itself.
• The problem it addresses.
• Who it is intended for.
• What the business provides.
• Relevant customer questions.
• Related services and resources.

Google’s SEO Starter Guide explains how clear site organization, useful content, and descriptive links help people and search engines understand a website.

However, creating an additional URL does not automatically improve rankings. The page needs a distinct purpose and useful content that justifies its existence.

Service Pages Help Customers Navigate the Buying Process

A customer may arrive with a specific need and limited time.

A separate page can help that person understand a service without reading through unrelated offerings.

For example, someone looking for bookkeeping services may not want to navigate through pages about payroll assistance, tax preparation, and business consulting before finding the information they need.

A clear page structure also makes it easier to guide visitors toward relevant actions, such as requesting a quote, booking a consultation, or asking a question.

When Should You Create a Separate Page for Each Service?

Create a separate page when a service has enough meaningful differences to deserve its own explanation.

The following factors can help you decide.

1. The Services Solve Different Customer Problems

This is one of the strongest reasons to separate pages.

A service page should address a recognizable customer need. If two offerings solve different problems, combining them may make the content too broad.

Consider a home services company offering:

• Roof repair.
• Roof replacement.
• Gutter installation.
• Siding repair.

These are related to exterior property maintenance, but they are not identical services.

A person searching for roof replacement needs information about materials, project scope, removal of existing roofing, installation, and estimates. Someone searching for gutter installation needs information about gutter types, measurements, drainage, and installation requirements.

Separate pages can address these differences directly.

2. Customers Search for the Services Differently

Search behavior can reveal whether two offerings deserve separate pages.

For example, a cleaning company may offer:

• Residential cleaning.
• Commercial office cleaning.
• Move-out cleaning.

The customer searching for residential cleaning may be interested in household scheduling and room coverage. A commercial customer may need information about facility size, recurring schedules, and business requirements. Someone arranging a move may be focused on property condition and timing.

These are different search contexts.

Research the terms customers use and review the pages currently appearing for those searches. If the search results show distinct types of pages addressing different needs, that is a useful signal that separate pages may be appropriate.

Do not rely on keyword differences alone. Two phrases can use different wording but represent the same underlying service and intent.

3. The Services Have Different Processes or Deliverables

A service may deserve its own page if the work involved is substantially different.

For example, website design and ongoing SEO are both digital services, but their deliverables and processes differ.

A website design page might explain:

• Planning and design.
• Website development.
• Page structure.
• Content requirements.
• Review and launch.

An SEO page might explain:

• Search research.
• Technical SEO.
• On-page optimization.
• Content strategy.
• Performance monitoring.

Combining these into one short page may make it difficult to explain either offer properly.

Underdog Solutions’ Services page presents its work through a connected service approach while identifying distinct service areas, including SEO, websites, and campaigns. This is a useful example of distinguishing an overall offering from the individual services that require explanation.

4. Each Service Has Different Customer Questions

Separate pages are useful when customers need different information before deciding.

For example:

Service	Questions Customers May Ask
Roof repair	Can you repair a leak? What damage do you inspect? How do I request an estimate?
Roof replacement	What materials are available? What affects the project cost? How is the old roof handled?
Commercial cleaning	What facilities do you clean? Can service be scheduled regularly? What tasks are included?
Residential cleaning	Which rooms are included? Do I need to prepare my home? Can I book a one-time visit?
Website design	What is included in the project? Who provides the content? What happens before launch?
SEO services	What areas of the website are reviewed? Which search opportunities are prioritized? How is performance measured?

If one page must answer several unrelated groups of questions, its structure can become confusing.

Separate pages allow the business to provide the right level of detail for each service.

5. The Services Need Different Calls to Action

Some services require different next steps.

A customer may be able to book a standard cleaning appointment directly. A large commercial cleaning project may require a consultation and site assessment.

Similarly, a business owner may request a website design proposal, while an SEO engagement may begin with a discussion about business goals and search visibility.

If the buying process differs, separate pages can make it easier to provide relevant calls to action.

6. Each Service Has Enough Useful Information

A separate page should contain enough original, accurate information to serve visitors.

You do not need to write thousands of words for every service. However, you should be able to explain what the service involves, who it is for, what customers should expect, and how to proceed.

If two offerings cannot be described without repeating nearly all the same content, they may be better suited to one page.

When Should You Keep Multiple Services on One Page?

Not every variation of a service needs its own URL. Sometimes a single page is clearer, easier to maintain, and more useful.

Keep related services together when they share the same customer intent, process, audience, and general scope.

1. The Services Are Closely Related Variations

Consider a landscaping company offering:

• Lawn mowing.
• Lawn edging.
• Grass trimming.
• Routine lawn maintenance.

These activities may be components of one broader lawn maintenance service. If customers typically hire the company for a recurring maintenance package, one comprehensive page may explain the offering better than four thin pages.

The page can use sections to describe each activity and clarify what is included.

A separate page becomes more appropriate if one service develops a distinct audience, scope, or buying process. For example, a large-scale landscape design project may deserve its own page because it involves planning, design decisions, and a different customer commitment.

2. Customers Usually Purchase the Services Together

If services are commonly bundled, a combined page can reflect how the business actually sells them.

For example, a residential cleaning company might offer standard cleaning as a package that includes dusting, vacuuming, and bathroom cleaning.

Instead of creating a separate page for every task, the business can explain the complete cleaning service and list the included activities.

However, if the company also offers specialized carpet cleaning or move-out cleaning with distinct requirements, those may deserve separate pages.

3. The Differences Are Too Minor to Justify Separate Content

A business might offer the same service at different levels or frequencies.

For example:

• Weekly cleaning.
• Biweekly cleaning.
• Monthly cleaning.

If the work is fundamentally the same and only the schedule changes, these options may belong on one page with a clear explanation of the available arrangements.

Creating separate pages for every frequency could result in repetitive content without giving customers much additional value.

4. One Page Can Answer the Full Customer Question

Ask whether a visitor would be better served by one complete explanation or several smaller pages.

If one page can clearly explain the offering, its variations, relevant requirements, and next steps, splitting it may create unnecessary navigation.

A useful website should make information easier to find, not force customers to open multiple pages to understand one service.

A Practical Decision Framework: Separate Page or Combined Page?

Use the following framework before adding another service URL.

Decision Factor	Separate Page Is More Appropriate When…	One Page May Be Better When…
Customer problem	The services solve different problems	The services are variations of the same need
Search intent	Searchers expect different information	Searchers want essentially the same answer
Audience	Different customer types need different explanations	The same audience buys the offerings together
Process	The work follows substantially different steps	The process is largely the same
Deliverables	Each service has distinct outputs	The offerings share most deliverables
Pricing	Pricing depends on different factors	Pricing changes only by minor options or frequency
Content	Each service supports useful, original information	Separate pages would repeat most of the same content
Conversion	Customers need different next steps	The same inquiry or booking action applies

A useful rule is to ask:

Would a customer searching specifically for this service expect a page that is meaningfully different from the page for the related service?

If the answer is yes, investigate a separate page. If the answer is no, consider keeping the information together.

How Separate Service Pages Affect SEO

Creating separate service pages can strengthen a website’s organization, but it can also create problems when the pages overlap.

The effect depends on the quality, purpose, and relationship of the pages.

Benefits of Separate Service Pages

When each page has a distinct purpose, it can provide several advantages.

More focused relevance

A page dedicated to one service can explain that offering in detail. It does not need to divide attention among unrelated services.

Better alignment with search intent

A visitor searching for roof replacement can land on a page about replacement rather than a broad page listing every roofing service.

More useful keyword targeting

Each page can focus on a primary service topic and its natural variations. This creates a clearer relationship between the search query and the page content.

Improved conversion paths

A page can use a call to action that fits the specific service, such as requesting a repair estimate or scheduling a consultation.

More organized internal linking

A services overview page can link to individual service pages, while supporting articles can link to the most relevant offering.

Risks of Creating Too Many Service Pages

More pages also mean more content to maintain and more opportunities for overlap.

Common problems include:

• Several pages targeting nearly identical searches.
• Pages that repeat the same descriptions.
• Thin pages with very little useful information.
• Confusing navigation.
• Internal links pointing to the wrong service.
• Pages that attract visitors looking for services the business does not actually provide.
• Multiple URLs competing for similar queries.

A website with 30 service pages is not automatically stronger than one with 10 well-developed pages.

The goal is to make every important page useful and distinct.

Can Separate Pages Cause Keyword Cannibalization?

Yes, they can create keyword cannibalization when multiple pages target the same or very similar search intent without a clear distinction.

Keyword cannibalization is a common SEO term for a situation in which multiple pages on one website overlap in the searches they are intended to serve.

For example, a contractor might have:

• /roof-repair/
• /roofing-repair-services/
• /residential-roof-repair/

If all three pages describe the same residential repair service, target similar phrases, and provide nearly identical information, search engines may have difficulty determining which page is the best result for a particular query.

This does not mean every page that ranks for overlapping keywords is automatically a problem. A single page can appear for many related searches. The issue is whether multiple URLs have distinct purposes and provide separate value.

To reduce unnecessary overlap:

1. Assign each page a clear primary purpose.
2. Map different service topics to the most appropriate URLs.
3. Avoid creating pages that differ only by a keyword variation.
4. Use internal links to clarify relationships between related pages.
5. Review search performance to see which URLs appear for overlapping queries.
6. Consolidate pages when separate URLs no longer provide a meaningful benefit.

Google’s helpful content guidance emphasizes useful, original content that serves visitors. Its spam policies also describe doorway abuse, including substantially similar pages created to target similar searches and funnel visitors toward the same destination. These are important reasons to avoid publishing pages simply to multiply keyword targets.

How to Group Services Before Creating Pages

Before building a website or redesigning its service section, organize the business’s offerings.

This is often more effective than deciding on URLs one service name at a time.

Step 1: Create a Complete List of Services

Write down every service the business currently provides.

Separate actual services from:

• Individual tasks included in a service.
• Optional add-ons.
• Packages.
• Service frequencies.
• Product or material variations.
• Customer types.
• Geographic areas.

For example, a moving company may offer residential moving, commercial moving, packing assistance, and storage coordination.

Packing assistance may be a separate service if customers can purchase it independently. If it is only included as part of a moving package, it may be better explained as a section of the main moving page.

Step 2: Group Services by Customer Need

Organize services according to the problem each one solves.

For a digital marketing agency, a basic grouping might look like this:

Main Service Group	Individual Offerings or Topics
Website services	Website design, website redesign, website development
Search services	SEO, local SEO, technical SEO
Campaign services	Paid search, campaign management, digital advertising
Content services	Website content, search-focused content, content strategy

This is only a starting structure. The final page organization should reflect the actual services the company provides and how customers search for them.

Step 3: Identify the Primary Customer for Each Service

Ask who typically needs each offering.

For example:

• A startup may need an initial website.
• An established business may need a redesign.
• A local service company may need local search visibility.
• A national business may need broader organic SEO.
• A business with an existing campaign may need help improving its advertising strategy.

If different audiences require different explanations and deliverables, separate pages may be useful.

Step 4: Compare the Search Intent

Search intent refers to what someone wants to accomplish when they enter a query.

A person searching for “website redesign” may want to replace an existing website. Someone searching for “website maintenance” may want ongoing technical support.

Although both queries relate to websites, they express different needs.

Review:

• The wording of the search.
• The types of results appearing.
• The questions those pages answer.
• Whether the searcher is researching, comparing, or ready to hire.
• Whether the same page could satisfy both needs.

Search intent is more important than simply finding different keyword phrases.

Step 5: Decide the Page Level

Some services may be best presented as a main page, while others may fit under a broader service category.

A possible hierarchy is:

– Homepage

• Services overview
  • Website services
    • Website design
    • Website redesign
  • SEO services
    • Local SEO
    • Technical SEO
  • Campaign services
    • Paid search
    • Campaign management

Not every business needs this many levels. A small business with a handful of services may only need a homepage, a services page, and a few individual service pages.

Use the simplest structure that helps customers find the right information.

How to Structure a Website With Multiple Service Pages

Once you decide which services need separate pages, organize them so visitors can move naturally from a general overview to the specific offering they need.

Create a Main Services Overview Page

A services overview page introduces the business’s main offerings.

It should help visitors understand the range of services and choose where to go next.

For each main service, include:

• The service name.
• A short explanation.
• The type of customer or problem it serves.
• A descriptive link to its dedicated page, if one exists.

Avoid turning the overview page into a long list of keywords. It should function as a useful navigation page.

Underdog Solutions’ Services page illustrates how an agency can introduce its broader service offering while giving visitors a way to explore specific areas of work.

Use Clear, Descriptive URLs

Each dedicated service page should have a URL that communicates its topic.

Examples:

• /services/roof-repair/
• /services/roof-replacement/
• /services/commercial-cleaning/
• /services/website-design/

These are illustrative structures, not recommended URLs for any specific existing website.

Avoid unnecessarily long or complicated URLs. Google recommends simple, descriptive URLs that use words understandable to the audience. See Google’s URL structure best practices.

If the website already has established URLs, do not change them casually. A URL change can affect existing links, indexing, and search performance. Plan appropriate redirects and update internal links if a change is necessary.

Make Navigation Labels Easy to Understand

Your navigation should reflect how customers think about your services.

Use familiar terms rather than internal company language.

For example, “Roof Repair” is usually clearer to a homeowner than an internal department name such as “Exterior Asset Maintenance.”

If the website has many services, use logical categories or dropdowns. Avoid making the navigation so complicated that visitors need to understand the company’s organizational structure before finding an offer.

Connect Related Service Pages With Internal Links

Internal links help visitors discover related information and clarify how pages relate to one another.

For example:

• A roofing overview page can link to roof repair and roof replacement.
• A roof repair page can link to storm damage inspections if relevant.
• A website design page can link to website redesign.
• An SEO overview page can link to local SEO and technical SEO.
• A service page can link to the contact page when the visitor is ready to inquire.

Use descriptive anchor text. “Learn about our roof replacement service” is more informative than “click here.”

Do not add links simply to increase the number of internal links. Each one should help the visitor move to a relevant next page.

What Should Each Individual Service Page Include?

If you decide a service deserves its own URL, make sure the page provides enough information to justify that decision.

A dedicated page should not be a short paragraph copied from the services overview.

Consider including the following elements where they are relevant.

1. A Clear Service Heading

The H1 should identify the specific service.

Examples:

• Residential Roof Repair.
• Commercial Office Cleaning.
• Small Business Bookkeeping.
• Local SEO Services.

The visitor should immediately know which service the page covers.

2. An Explanation of the Customer’s Problem

Briefly explain the need or situation that makes the service relevant.

This helps visitors recognize whether they are in the right place.

3. A Detailed Service Description

Explain what the business actually provides. Include scope, deliverables, options, and relevant limitations.

Avoid vague statements that could apply to almost any business.

4. Who the Service Is For

Describe the customer type, property, business, or situation the service is designed to support.

5. Process and Expectations

Explain what happens from the initial inquiry to service delivery. Include accurate information about preparation, scheduling, requirements, and communication.

6. Trust Information

Use genuine examples, relevant qualifications, portfolio material, or verified testimonials where available.

7. Relevant FAQs

Answer questions specific to the service. Do not copy the same generic FAQ list across every service page.

8. A Relevant Call to Action

Give visitors a clear next step, such as requesting a quote, scheduling a consultation, or contacting the business.

For a deeper explanation of how to build individual pages around customer needs, read the related Underdog article on creating service pages that answer real customer questions. The link should be updated to the article’s final published URL once its CMS permalink is confirmed.

Should You Create a Separate Page for Every Location as Well?

Not automatically.

Location pages and service pages solve related but different problems. A service page explains what the business offers. A location page explains how the business serves a particular geographic market.

A business that operates in multiple locations may need pages that combine service and location context, but each page must provide genuine value.

For example, a contractor serving Raleigh, Durham, and Cary might have:

• A main roof repair service page.
• A location page explaining its coverage in Raleigh.
• A location page explaining its coverage in Durham.

A separate roof repair page for every city may be unnecessary if the main service page already explains the offering and the location pages provide meaningful local context.

In other cases, a location-specific service page may make sense when a market has distinct service availability, customer requirements, or relevant project information.

Avoid publishing dozens of pages that only replace one city name with another. Google’s spam policies identify substantially similar regional pages that funnel visitors to the same destination as a potential doorway abuse pattern.

For local optimization guidance, Underdog’s DIY Local SEO article provides related information about helping customers discover a business in its service area.

How to Fix Existing Service Pages That Overlap

You may already have a website with multiple service pages that appear to cover the same offering.

Before deleting or merging anything, review the pages carefully.

Step 1: List the Existing URLs

Create a spreadsheet containing:

• Page URL.
• Page title.
• Main service topic.
• Primary target keyword.
• Intended audience.
• Main call to action.
• Organic clicks and impressions, if available.
• Conversions or inquiries, if tracked.

This gives you a clear picture of the current website structure.

Step 2: Compare the Actual Content

Review the pages side by side.

Ask:

• Do they describe different services?
• Do they answer different customer questions?
• Do they have different processes or deliverables?
• Are their calls to action meaningfully different?
• Does each page offer useful information not found on the other?
• Would a customer understand why both pages exist?

If the pages are nearly identical, investigate whether they should be combined.

Step 3: Review Search Performance

Use Google Search Console to compare queries and pages.

The Search Console Performance report allows you to examine queries, pages, clicks, impressions, click-through rate, and average position.

Look for patterns such as:

• Two pages appearing for the same important queries.
• One page receiving relevant impressions while another receives very little activity.
• A page attracting searches unrelated to its actual service.
• A page with useful visibility but a low click-through rate.

Overlapping queries alone do not prove that pages are competing. Review the search intent and content before making changes.

Step 4: Choose Whether to Keep, Improve, Merge, or Redirect

There are several possible actions.

Situation	Recommended Action
Pages cover genuinely different services	Keep both and improve their distinct content
Pages cover the same service with repetitive information	Consider merging them
A page has a distinct purpose but weak content	Improve the page
A page is outdated and no longer represents an available service	Update, retire, or redirect as appropriate
A page targets a service the business does not offer	Remove or correct the misleading content
Two pages serve different audiences and search intent	Keep both if each provides useful information

If you merge pages, plan the URL and redirect carefully. A permanent redirect may be appropriate when an old page has a relevant replacement. Do not redirect every removed URL to the homepage regardless of topic.

Step 5: Update Internal Links and Navigation

After restructuring, make sure menus, overview pages, blog articles, and related service pages link to the correct destination.

A technically correct redirect does not replace the need to maintain a clear internal linking structure.

How to Prioritize Which Service Pages to Create First

You do not need to build every possible page at once.

Start with the services that matter most to the business and have a clear reason to receive dedicated content.

Consider these factors:

Business importance: Which services contribute most to the company’s goals or are strategically important?

Customer demand: Are people actively searching for the service or asking questions about it?

Search intent: Does the service attract a distinct type of search that a general page cannot answer well?

Competitive opportunity: Are existing search results poorly aligned with the information your customers need, or is there a meaningful content gap?

Readiness: Can the business provide accurate descriptions, pricing context, process details, and supporting evidence?

Conversion potential: Is there a clear way for interested visitors to become qualified inquiries?

Underdog Solutions’ Sniper Planning approach provides relevant context for prioritizing services, locations, high-intent searches, competitor gaps, and pages closest to converting. Rather than building pages simply because a keyword list contains more terms, prioritize the work that has a clear business case.

For businesses reviewing their broader search strategy, Underdog also offers AEO, GEO, and SEO services, which can be considered alongside website structure and content planning.

Frequently Asked Questions

1. Do I need a separate page for every service?

No. Create a separate page when the service has a distinct customer need, search intent, process, audience, or set of deliverables. Closely related services that customers typically purchase together may be better explained on one comprehensive page.

2. Does having more service pages improve SEO?

Not automatically. More pages can help when they provide useful, distinct information for different customer needs. Publishing many thin or repetitive pages can create unnecessary complexity and may lead to overlapping search intent. Focus on page quality and purpose rather than page count.

3. Can I put multiple services on one page?

Yes. This can work well when the services are closely related, share an audience, and follow a similar process. Organize the page with descriptive headings so visitors can easily find information about each offering.

4. How do I know if two services need separate pages?

Compare their customer problems, search intent, audiences, deliverables, processes, and conversion paths. If the information customers need is substantially different, separate pages may be appropriate. If the differences are minor, one page may be sufficient.

5. Will creating separate service pages cause keyword cannibalization?

It can if multiple pages target the same search intent and provide substantially similar information. Give each page a distinct purpose, use appropriate internal links, and review Search Console data to identify possible overlap. Do not assume that ranking for some of the same related keywords is automatically a problem.

6. Should each service page have its own primary keyword?

Each dedicated page should have a clear main topic or search focus. Related phrases can appear naturally throughout the content. Avoid creating a new page for every small keyword variation when one page can satisfy the same search intent.

7. Should I create a separate page for every city my business serves?

No. Create location pages only when they provide meaningful information about the business’s actual services in that market. Avoid pages that simply swap city names while repeating the same content and directing every visitor to the same destination.

8. What should I do with duplicate or outdated service pages?

Review their purpose, content, performance, and relevance to current business offerings. Improve pages that still serve a distinct need, merge pages that overlap substantially, and remove or redirect pages that are no longer useful. Use relevant redirects when consolidating URLs and update internal links.

9. Should I have both a services overview page and individual service pages?

Often, yes. A services overview page helps visitors understand the full range of offerings. Individual pages provide more detailed information about services that have distinct customer needs or search intent. The overview page should link clearly to the dedicated pages.

10. How many service pages should a small business have?

There is no ideal number. A business with three distinct services may need three dedicated pages, while another with ten closely related tasks may need only a few comprehensive pages. Let customer needs, service differences, and business priorities determine the structure.

Conclusion: Create Pages With a Clear Purpose, Not Just More URLs

A business website does not need a separate page for every item on its service list. It needs a structure that helps customers understand the available offerings and find the information relevant to their situation.

Separate pages make sense when services solve different problems, attract different search intent, or require distinct explanations. Related variations can often share one page when that makes the content easier to understand and maintain.

Before adding a new URL, ask whether it will provide something meaningful that the existing pages do not. Review customer questions, compare search intent, evaluate the service’s scope, and consider how the page will fit into the website’s navigation.

If you already have overlapping pages, review them before publishing more. Improve the pages that serve distinct needs, consolidate repetitive content where appropriate, and connect related pages with descriptive internal links.

The best website structure is not necessarily the largest. It is the one that gives each important service an appropriate place, helps search engines understand the content, and makes it easier for potential customers to take the next step.

Underdog Solutions’ process for connecting visibility, traffic, conversion, and revenue provides a broader way to think about website improvements: the purpose of a page is not simply to exist or attract visits, but to support a meaningful customer journey.

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Need Help Deciding Which Services Deserve Their Own Pages?

If your website lists several services but visitors struggle to find the right information, the issue may be how the pages are organized.

Underdog Solutions can help you consider your website structure, search opportunities, and priority services as part of a broader digital strategy.

Book a free 30-minute strategy session with Underdog Solutions to discuss your website and identify which pages may need to be created, improved, or consolidated.