Well, you’re right about the template part (though we’re still not convinced Bob’s your uncle). The problem is that while templates can get you online quickly, they’re not designed to help your business actually stand out. They’re generic by nature, which means dozens, sometimes hundreds, of other companies are using the exact same design. In a city as competitive as Raleigh, that’s not just uninspiring, it’s risky. You end up blending into the background instead of rising above it.

At Underdog Solutions, we approach web design differently. We believe your website should be more than a digital placeholder. It should be a powerful extension of your brand, built to capture attention, build trust, and guide your audience to take action. That requires strategy, customization, and technical expertise, things no off-the-shelf template can deliver.

Performance is another factor most business owners don’t think about until it’s too late. Templates often come loaded with unnecessary code and plugins that slow down your site. A slow website frustrates users and sends negative signals to Google, which directly impacts your search rankings. A custom-built site, on the other hand, is lean, optimized, and designed to perform quickly and smoothly across all devices, helping you retain visitors and convert them into customers.