How Covington Law Increased Organic Inquiries by 367% with Underdog Solutions
Case Study:
1. THE BRIEF
Covington Law, a respected legal practice in Raleigh, NC, needed to expand its digital footprint and attract more qualified clients online. In a highly competitive legal market, they were struggling with low visibility in search engines and a website that wasn’t built for lead generation. Their goal: increase organic inquiries and position the firm as a trusted leader in their practice areas.
2. THE PROJECT
Underdog Solutions partnered with Covington Law to design and implement a comprehensive digital strategy that included:
Development of a modern, SEO-optimized WordPress website designed for both professionalism and conversion.
Service page organization and keyword targeting to align with client needs and search behavior.
Local SEO & GEO strategy to dominate Raleigh-area searches for legal services.
Ongoing content optimization and lead tracking to monitor growth and adjust campaigns.
Strategic consultation on messaging, design, and client engagement to ensure consistency across channels.
3. THE CHALLENGES
The legal industry in North Carolina is notoriously saturated, with dozens of firms competing for the same high-value keywords. Covington Law’s previous digital presence lacked the structure and optimization needed to appear on page one of Google, and their site was not generating the steady stream of leads required to fuel growth.
4. THE RESULTS
The transformation was dramatic:
367% increase in organic inquiries within 90 days of launch.
First-page rankings for multiple practice area keywords in Raleigh.
Stronger visibility across Google Business Profile and local search results.
A professional, SEO-driven site that both converts visitors and positions Covington Law as a market leader.
5. CONCLUSION
Covington Law’s growth demonstrates the power of a strategic website foundation, SEO-rich content, and local market optimization. By partnering with Underdog Solutions, they didn’t just improve their website, they built a sustainable lead engine that continues to bring in qualified clients month after month.
"Super fast turn around, very easy to work with, they won’t stop until the customer is satisfied."
Andrew Covington
– Owner, Covington Law –
